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case studies

Something about yourself

Something about yourself

Arizona Art State

This isn’t evolution—it’s a cultural power shift. 


It’s imagining a future where Arizona’s creative economy isn’t just visible, it’s vital. Not just celebrated, but built into a system designed to support the people and industries that grow here.

Art State is a new mindset. A new model. A new mandate.

- brand story

- naming

- logo & identity

- merch

- website

- trailer

Upstream

- brand story
- naming
- logo and identity
- merch
- website
- trailer

What if there were a start-up community for entrepreneurs swimming against current market trends?

Welcome to Upstream. 

An antidote to toxic hustle culture, disguised as an Entrepreneurs Club. Built from the ground up as an extension of the Saltbox house of brands.

play grounds

Something about yourself

Behind every finished work is an unseen evolution.
Play Grounds, created for the University of Arizona MFA program, is a collective effort to reveal new perspectives.
Colleges across the country were invited to step beyond the sterile gallery walls and bear witness to the meandering paths of
artistic chaos that evolve from inception to creation, and even destruction.